USL 1 Spokane set out to develop a professional club — for Spokane, by Spokane. "Building from the pitch up" with the plan on playing in USL League One starting in 2024, USL1 Spokane partnered with Treatment to find a name and create a brand identity — crest and all!

The goal for this project was set to capture the heart of Spokane while standing amongst the strongest soccer/football brands in North America. We worked in tandem with the USL1 Spokane team — participating in several listening sessions and performing research on the competitive landscape. All to develop an effective name, color palette, and crest that speaks to the team's audience.

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Thoughtfully considering all our options, as well as community input, our teams worked together to narrow in on a name and brand-feel. We then built out the crest and the brand guide.
As the reveal date approached, we then created an announcement video to get fans HYPED.