USL 1 Spokane set out to develop a professional club — for Spokane, by Spokane. "Building from the pitch up" with the plan on playing in USL League One starting in 2024, USL1 Spokane partnered with Treatment to find a name and create a brand identity — crest and all!
The goal for this project was set to capture the heart of Spokane while standing amongst the strongest soccer/football brands in North America. We worked in tandem with the USL1 Spokane team — participating in several listening sessions and performing research on the competitive landscape. All to develop an effective name, color palette, and crest that speaks to the team's audience.
Thoughtfully considering all our options, as well as community input, our teams worked together to narrow in on a name and brand-feel. We then built out the crest and the brand guide.
As the reveal date approached, we then created an announcement video to get fans HYPED.
