Terrain, is one of the coolest and most impactful nonprofits in Spokane — focusing on building community and economic opportunity for our region’s artists. When Terrain decided to open their own gallery and performing arts space, they asked us for help creating a comprehensive digital campaign to raise money on Kickstarter.

Kickstarters have to provide information and tug the heartstrings at the same time. Since this was a regionally-specific campaign and not a national product launch, it had to connect directly with people.

For maximum impact, the Kickstarter was going to launch at Terrain’s massive flagship art exhibition. It was on us to manage the project, write content, manage social media, turn historic designs into pins, stickers & koozies, and work with local artists like Joel Barbour of Great PNW on campaign exclusives to anchor the reward levels.

To anchor the campaign itself, we had to make a kickass video that demonstrated the nonprofit’s community impact while staying fun — all on a compressed shooting schedule and the sort of budget you’d expect from a small nonprofit.

We worked with a young up-and-coming performance poet named Mark to bring our idea to life (and keep takes to a minimum). 3 years later, the results still warm our heart:

More importantly, the campaign was a big success, one of the biggest Kickstarters in Spokane history.

Plus, that poet? He became Spokane’s Poet Laureate. We don’t think that’s a coincidence.