The QPR Institute has provided accredited, peer-reviewed suicide prevention training to people around the world for over 20 years. In the U.S. alone, there were 44,965 recorded suicides in 2016. Treatment were hired to create a new website for QPR and have since brought several media products to market built around compassionate and informative messaging.

We were humbled by the opportunity to contribute to QPR's important work. When we first began working with QPR, we helped them refine and update their brand. Then we translated that into an incredibly clean and functional website that instantly communicates QPR's approach for preventing suicide and invites users to participate in further training.

Qpr Website Homepage Treatment Creative Work

Explore the QPR Institute website.

We then had the opportunity to create a training video that helps frame the problem of suicide — it was a task we had to approach with the utmost sensitivity. We chose our imagery and characters very carefully to help illustrate both how widespread the issue is and how deeply it affects individuals of all kinds.

In partnership with QPR, we developed a beautiful, textured, compassionate piece that we're incredibly proud of.