Arrow Construction Supply is a classic love story fueled by weekend warrior instincts. Having spawned five additional business entities and employed over 80 people who share their philosophy of "treat people the way you would want to be treated," they hired Treatment to create a bold new brand and beautiful, functional website.

Arrow Concrete & Asphalt Specialties, Inc. has ambitions to become the go-to construction supplier for this region. What they lacked is a way to inspire that confidence at first glance. So we worked with them through many rounds of iteration to find the perfect mark that put a breath of professionalism into their brand without sacrificing the good-heartedness of the team behind it.

Arrow's new mark is both bold and appealing. The archer shows drive and determination and the rounded, soft edges maintain a sense of approachability.
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