USL 1 Spokane set out to develop a professional club for Spokane, by Spokane. "Building from the pitch up" with the plan on playing in USL League One starting in 2024, USL1 Spokane partnered with Treatment to find a name and create a brand identity — crest and all!

The goal for this project was set to capture the heart of Spokane while standing amongst the strongest soccer/football brands in North America. We worked in tandem with the USL1 Spokane — participating in several listening sessions and performing research on the competitive landscape — all to develop an effective name, color palette, and crest that speaks to the team's audience.