Northern Capital
Through a series of heart-to-hearts with Treatment, Northern Capital discovered that they needed a brand strategy to complement their internal strategy and culture.
We began the process by learning the ins and outs of Northern Capital's business and looking for ways to make their brand work better for them.
The process began by renaming their related company (Capital Retirement Plan Services) to Northern Capital Retirement Services, clarifying the relationship between the two companies.
Scope
Web Design | Print Collateral | Brand Design
Northern Capital's vision for both of their companies is to positively impact the lives of their clients, employees, and the community.
We helped them identify demographics they could appeal to more strongly without alienating their core clients - resulting in a brand that was colorful and modern with an inviting, gender-neutral look and voice.
